Last updated September 24, 2026

Privacy policy

itbelongsto.me exists to get lost things back to their owners without exposing anyone’s personal details. This policy explains what we collect from people who own pages (“owners”) and people who find their things (“finders”), and what we do with it.

What we collect from owners

  • Account details from sign-in: your email address and name.
  • What you put on your page: handle, display name, tagline, bio, city, links, and Lost Mode details. Only what your disclosure setting allows is shown publicly.
  • Billing status if you subscribe to Pro (payments are handled by our payment processor; we never see your card number).
  • Push-notification subscriptions if you turn them on.

What we collect from finders

  • The message you send: what you found and your note.
  • Anything optional you choose to add: a way to reach you and where the item is now.
  • Your approximate location, only if you tick the box and your browser shares it.

What we collect from everyone

When a page is viewed or a message is sent, we record a scan: the page, the time, a coarse device and browser type, and a one-way hash of your IP address that changes every day. We never store IP addresses themselves. We also record anonymous page-view events to understand how the site is used.

We use a single sign-in cookie for owners. We don’t use advertising cookies or sell data.

How we use it

  • To show your page and deliver finder messages and replies.
  • To screen messages for spam and abuse. Message text is checked by an automated classifier (an AI model run by a service provider) before it reaches the owner.
  • To send the emails and notifications you’d expect: new messages, replies, account notices.
  • To keep the service secure, rate-limit abuse, and improve it.

Who else processes it

We run on infrastructure providers for hosting, databases, sign-in, email delivery, payments, and message screening. They process data only to provide those services to us. We share information with authorities only when the law requires it.

Search engines

Owner pages are hidden from search engines unless the owner switches search on. Pages using the kid-safe Sticker layout and anonymous pages can never be indexed.

How long we keep it

  • Raw scan records are deleted after 90 days; only daily totals are kept.
  • Finder reply links expire after 90 days of inactivity.
  • Messages and page content stay until the owner deletes them or closes their account.

Children

Accounts are for adults. Parents can create pages for their children’s belongings using the kid-safe layout, which never displays a name. We don’t knowingly collect personal information from children under 13; if you believe a child has contacted us or created an account, let us know and we’ll delete it.

Your choices and rights

You can edit or pause your page at any time from your dashboard. To get a copy of your data or have your account, page, and messages deleted, contact us and choose “Account & data”. Depending on where you live, you may have additional rights under laws such as the GDPR or CCPA; we honor those requests the same way.

Changes

If we change this policy in a way that matters, we’ll update the date above and, for significant changes, tell owners by email.